Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? Our approach remains the same as it was on Amazon’s very first day — to make smart, fast decisions, stay nimble, innovate and invent, and focus on delighting customers.
Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.